Taking care of your clothes will keep them looking good and fresh for longer. The following instructions will help you prolong the life of your cotton clothes.

  • Water is precious. Wash garments only when necessary. Airing it after every use will keep them fresh for use, a couple of times.
  • Wash our garments by hand. Do not put them in a washing machine or dryer. All our cottons are either handloom woven or hand-block printed. Moderate shrinkage may be expected. Some fabrics may shed excess colour. Certain ikats and block- printed textiles are prone to excess bleeding. In such cases, it is advised that you dry clean the garments using the services of a reputed dry cleaner. In other cases, wash the clothes carefully by hand.

    Sort clothes colour-wise. Wash only similar coloured garments together.


    Put a small quantity of mild detergent in a half-filled bucket of cold water. Soak the garment in the soapy solution for five minutes. Do not soak for a longer duration. Pre-soaked garments must be washed immediately.


    The soiled areas can be rubbed gently by hand. Do not use a solid bar of soap or a brush. Rinse the garment a few times in cold water to remove the detergent completely.


    A final dip in a diluted solution of liquid starch will render a crisp finish to the garment. Do not wring too much.


    Drying your clothes under the sun causes colour-fading. Therefore, hang them out to dry in the evenings or in shade. Garments should be hung straight to dry on rustproof hangers (either plastic or wooden).


    Do not iron directly on block-prints, embroidery, etc. Such clothes should be turned inside out and ironed lightly.


    Store garments in a cool, dry, place protected from sunlight. Keep whites and light coloured garments away from the darker coloured ones. Use aromatic sachets to dispel cupboard odours.


    Silk and silk blend fabrics must be dry cleaned only. Store carefully in cloth covers with a few scented sachets.

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